The District ‘merchandise collection’ is a reflection of and essentially inspired by the festival each year. It is conceptualized and brought to form with the idea of capturing the vibe, the varied sound of music, created from scratch to amalgamate the various aspects of this extravaganza that is India’s first and only none-of-its-kind music festival; like thoughtful art on a bare canvas if it were.
The elements incorporated in design are inspired by the theme of the festival. So sometimes you might see translations of something as distant as Space and the other, something as relatable and close as the arts and crafts of of our diverse cultures and communities.
Whichever way our creative roller coaster moves, it promises to elevate us to a tasteful yet simple design and merchandise philosophy that highlights District in a rather subtle and understated manner.